You already know the physical suggestion box doesn't work. Maybe yours sits in a break room somewhere, half-forgotten, collecting three ideas a quarter (two of which are complaints about the coffee machine). Or maybe you never had one at all, just a shared inbox that nobody checks.
Either way, you're here because you want a better system. A digital suggestion box that actually collects ideas from employees, makes it easy to evaluate them, and doesn't let good ideas disappear into a black hole.
This guide compares 8 digital suggestion box tools in 2026, with honest assessments of what each tool does well, what it doesn't do well, and what it costs. No sales pitch, no paid rankings. It also covers why physical boxes fail (and when digital ones fail too), what to actually look for in the software, how much it costs at each tier, what an effective programme looks like in practice using customer benchmarks, common mistakes when setting one up, and an FAQ section answering the most-asked questions before purchase.
Quick summary
Here are our top three picks:
- Hives.co for mid-market organisations that want structured evaluation, frontline access, and transparent pricing
- Vetter for small teams that want a straightforward, affordable suggestion box
- Ideanote for organisations testing the concept with a free tier and modern interface
Comparison table: all 8 tools at a glance
| Tool | Best for | Starting price | Key strength |
|---|---|---|---|
| Hives.co | Mid-market, frontline workers | €695/mo | SMS + Teams + QR, structured scoring |
| Vetter | Simple suggestion collection | Published (low) | Clean, affordable, easy setup |
| Ideanote | Free starting point | Free (up to 15 users) | Modern UI, AI duplicate detection |
| Sideways 6 | Microsoft Teams-first orgs | Free (up to 10 users) | Deepest native Teams integration |
| IdeaScale | Large-scale campaigns | ~$12,999/yr | 25,000+ customers, crowdsourcing |
| Viima | Budget-conscious teams | Free (unlimited users) | Visual boards, no cost to start |
| KaiNexus | Lean/CI in manufacturing | Custom | Deep CI workflows, A3 tracking |
| Brightidea | Multiple innovation programmes | Custom | Hackathons, challenges, open innovation |
What is a digital suggestion box?
A digital suggestion box replaces physical suggestion boxes, shared inboxes, and spreadsheets with a structured system for collecting, evaluating, and implementing employee ideas. The best ones do three things the old-fashioned box never could:
- Close the feedback loop. Employees know what happened to their idea, whether it was approved, declined, or is still being evaluated, and why.
- Apply consistent evaluation. Ideas are scored against defined criteria, not just collected in a pile for someone to sort through later.
- Track implementation. Approved ideas become projects with owners, timelines, and measurable outcomes.
If your current system only handles collection (ideas go in, nothing visible comes out), you don't have a suggestion box. You have a black hole. And your employees know it. That's why participation drops off after the first few weeks.
Why physical suggestion boxes fail (and when digital ones fail too)
Before comparing tools, it's worth understanding why suggestion boxes fail in the first place. Because if you simply digitise a broken process, you get a digital version of the same broken process.
Physical suggestion boxes fail for three reasons:
- The black-hole problem. Ideas go in but nothing visible comes out. No-one knows whether their idea was read, considered, or implemented. Within six weeks, submission stops.
- No evaluation discipline. Without defined criteria, the same idea gets approved by one manager and dismissed by another. Quality is inconsistent and submitters quickly stop trusting the process.
- Frontline access gap. The people with the best ideas (the operators, technicians, and shop staff closest to the work) often never walk past the box. The submissions you do get are skewed toward office workers with desk-time to spare.
Digital suggestion boxes can fail in exactly the same ways if you choose a tool that's just a fancy form. The tool matters less than the process behind it. That said, the right tool makes a good process much easier to run, and a wrong tool makes a good process much harder.
The patterns to watch for, regardless of which tool you pick:
- The submission is fast, but the response is slow or absent. Trust dies inside the first cycle.
- The platform requires a desktop login. Half your workforce never uses it.
- The evaluation is based on community voting only. Popular ideas win; complex high-impact ideas get ignored.
- Implementation is invisible. Approved ideas vanish into a project tracker the original submitter cannot see.
The right tool plus the right process is what makes a digital suggestion box work. The wrong tool with any process produces a slightly more efficient black hole.
What to look for in suggestion box software: the criteria that actually matter
Feature lists are easy to compare. The things that decide whether a suggestion box tool actually works in your organisation are harder to spot on a vendor's website. Here's what separates effective software from a digital form that nobody uses.
Submission channels that match your workforce
If half your employees work on a factory floor, warehouse, or retail shop, they aren't logging into a web portal. Look for SMS, QR codes, Microsoft Teams, or mobile apps. The frontline-access question eliminates more tools than any other criterion. If your manufacturing operators, store staff, or field technicians cannot submit ideas from their phone in under 60 seconds, the platform is not for you.
What happens after submission
The submission form is 10% of the value. The remaining 90% is what the tool does with ideas once they're in. Can you assign evaluators? Define scoring criteria? Move ideas through stages? Track implementation? If the answer to most of these questions is "no," you have a digital form, not a suggestion-box system.
Structured evaluation, not just voting
Voting and likes feel democratic but don't help decision-makers. Popularity correlates poorly with impact: easy-to-understand ideas get votes, complex operational improvements that could save millions get ignored because they're boring to read. You need scoring rubrics, evaluation committees, and clear criteria so every idea gets a fair, transparent assessment.
Feedback to submitters
The number-one reason employees stop submitting ideas is silence. The tool must notify employees when their idea moves through stages, ideally with templates that make a substantive reply faster than no reply. "Your idea is in evaluation" beats nothing; "Your idea has been selected for implementation" or "Here is why we are not implementing this idea now" beats both.
Implementation tracking
Collecting ideas is the easy part. The real value comes from tracking which ideas get implemented and what results they produce. Look for a tool that lets the original submitter see implementation progress, not just the project owner.
Reporting that proves ROI
Leadership will ask "is this worth it?" You need data: ideas submitted, ideas implemented, cost savings, revenue generated, participation rates over time. If the platform cannot help you answer that question with exportable data, the budget conversation will be hard to win.
Privacy and compliance
Anonymous submissions, GDPR compliance, and EU data hosting matter, especially for organisations with frontline workers who may fear retaliation. In Germany and other co-determination jurisdictions, works-council approval also typically requires clear policies on what data is collected, who can see it, and how long it is kept. The platform you choose should make these decisions explicit, not bury them in terms of service.
Pricing model
Some tools charge per user, which creates a perverse incentive: the more employees you include, the more expensive it gets. But a suggestion box only works if everyone can use it. Flat-fee pricing (like Hives.co's three-tier model) removes that tension. Verify the model before signing.
8 best digital suggestion box tools
1. Hives.co
Hives.co is a focused idea-management platform built for organisations that want to systematically capture employee suggestions and turn them into action. The company's philosophy is "stop guessing, start asking," and the product reflects it: rather than trying to be an all-in-one innovation suite, it does suggestion collection, evaluation, and implementation tracking really well.
What makes Hives.co stand out for suggestion-box use cases is how ideas get in. Employees can submit through a web portal, Microsoft Teams, SMS, or QR codes posted on the factory floor. That last part matters. If you run a manufacturing plant, logistics operation, or retail chain, most of your workforce doesn't sit at a computer. Hives.co meets them where they are.
Once ideas are in, they're evaluated using custom scoring frameworks, not vague voting. Evaluators score each idea against criteria you define (feasibility, impact, cost, strategic alignment). Approved ideas move into a project phase where progress is tracked to completion. Employees get notified at every stage, so the feedback loop stays closed.
Pricing is published on the pricing page: Core €695/month, Pro €1,495/month, Enterprise €1,995/month, with unlimited submissions and evaluators on every tier. No "book a demo to see pricing." Data is EU-hosted for GDPR compliance.
Best for: mid-market organisations (250 to 2,000 employees) that want structured evaluation, frontline-worker access, and transparent pricing. Especially strong in manufacturing, logistics, and retail where non-desk workers need to participate.
Limitations: focused on idea management. If you need trend scouting, R&D portfolio management, or open innovation with external partners, you'll need additional tools.
2. Vetter
Vetter is what you get when you want a digital suggestion box and nothing more. It's simple, affordable, and doesn't try to be an innovation platform. Employees submit ideas, managers review them, and approved ideas get marked as implemented. That's it.
The simplicity is the selling point. Vetter can be set up in an afternoon. The interface is clean and intuitive. There's no learning curve, no training required, and no complex configuration. For organisations that just want to replace a physical suggestion box with something digital, Vetter does the job.
Vetter publishes its pricing, which is significantly lower than most competitors. It's a good fit for organisations with smaller budgets or teams that want to test the concept before investing in a more full-featured platform.
Best for: small to mid-sized organisations (under 500 employees) that want a basic, affordable digital suggestion box. Teams testing whether a formal idea programme is worth the investment.
Limitations: limited evaluation structure (no custom scoring rubrics or multi-stage approvals). Basic reporting. No SMS or QR-code submission for frontline workers. Teams that outgrow Vetter typically move to platforms like Hives.co that offer deeper evaluation and implementation tracking.
3. Ideanote
Ideanote is a modern idea-management platform built for speed and simplicity. It offers a free tier for up to 15 users, which makes it a low-risk way to test digital suggestion collection. The interface is clean and contemporary, and new users can start submitting ideas within minutes of being invited.
Ideanote includes AI features that detect duplicate ideas and suggest related submissions, which helps when volume picks up. It integrates with Slack and Teams, and the reporting is simple and visual. For small organisations or pilot programmes, it's a solid starting point.
Best for: organisations testing idea management for the first time. Small teams (under 250 employees) that want a modern interface and quick setup. Companies that prefer to start free and upgrade later.
Limitations: the free tier is limited. Evaluation is based on voting and ratings rather than structured scoring rubrics. Implementation tracking is basic. No SMS or QR-code submission for non-desk workers. If your programme grows beyond 500 participants or you need structured prioritisation, you'll likely need something more robust.
4. Sideways 6
Sideways 6 lives entirely inside Microsoft Teams. If your organisation already runs on Teams, Sideways 6 lets employees submit ideas without leaving the app they use every day. Ideas appear in a Teams channel, people comment and vote, and approved ideas become tasks in Microsoft Planner or Project.
The zero-friction approach is powerful. There's no separate platform to log into, no new credentials to manage, and no adoption problem. For Teams-first organisations that want to get a suggestion programme running quickly, Sideways 6 removes every barrier.
Best for: Microsoft Teams-heavy organisations. Pilot programmes that need fast, cheap validation. Corporate teams where everyone already lives in Teams.
Limitations: entirely dependent on Microsoft Teams, so there's no standalone interface, no branded innovation portal, and no access for employees who don't use Teams. Evaluation is limited to voting rather than structured scoring. Reporting is constrained by what Teams offers natively. Not suitable for organisations with frontline workers who don't have Teams accounts.
5. IdeaScale
IdeaScale is one of the longest-running platforms in this space, with over 25,000 customers including government agencies, universities, and large enterprises. It's built around community-driven crowdsourcing: employees (or the public) submit ideas, the community votes and comments, and the best ideas rise to the top.
If you're running a large-scale suggestion campaign (expecting thousands of ideas) or a public-facing innovation programme, IdeaScale has the scale and track record. It publishes pricing, which starts around $12,999 per year.
Best for: large organisations running high-volume idea campaigns. Government agencies and public-sector organisations running citizen-engagement programmes. Companies that want community voting as the primary evaluation mechanism.
Limitations: the interface shows its age. Community voting works at scale but doesn't replace structured evaluation for most corporate use cases. Configuration is more complex than simpler tools. Better for big campaigns than for ongoing, everyday suggestion collection.
6. Viima
Viima uses visual boards (think Kanban-style layouts) to organise employee suggestions. Ideas appear as cards that can be sorted into categories, voted on, and moved through approval stages visually. The big draw: a free tier for unlimited users. If budget is a real constraint, Viima lets you get started without spending anything.
The visual approach works well for smaller teams that think better with boards and cards than with forms and lists. It's intuitive and requires minimal setup.
Best for: organisations on a tight budget that want a free starting point. Small teams (under 100 people) that prefer visual, board-based interfaces. Quick pilots where cost needs to be zero.
Limitations: the free tier has significant restrictions (limited customisation, no integrations). Visual boards don't scale well when you're dealing with hundreds or thousands of suggestions. No SMS or QR-code access for frontline workers. Evaluation is limited to basic voting. If the programme succeeds and grows, you'll outgrow Viima quickly.
7. KaiNexus
KaiNexus approaches the suggestion box from a continuous-improvement angle. It's designed for Lean and Kaizen environments, primarily in manufacturing, healthcare, and operations. Rather than general idea collection, KaiNexus focuses on improvement suggestions: small, incremental changes that reduce waste, improve safety, or increase efficiency.
The platform includes deep CI-specific workflows: A3 problem-solving templates, impact tracking, improvement boards, and PDCA (plan-do-check-act) cycles. If your organisation already runs a Lean or Kaizen programme and wants a tool that speaks that language, KaiNexus was built for you.
Best for: manufacturing, healthcare, and operations organisations that run formal Lean/Kaizen programmes. Teams that want CI-specific workflows (A3, PDCA) rather than general idea management. Organisations where "suggestion box" means "improvement-suggestion system."
Limitations: the CI focus means it's less flexible for general idea collection (product ideas, strategic suggestions, customer-experience improvements). Pricing isn't published and tends toward the enterprise end. The platform is more complex to configure than general suggestion-box tools. If you don't run a formal CI programme, KaiNexus is overkill.
8. Brightidea
Brightidea is an enterprise innovation platform that goes well beyond a suggestion box. It supports idea challenges, hackathons, innovation labs, and open innovation alongside traditional employee suggestion programmes. If you're a large organisation that wants to run multiple types of innovation programmes under one roof, Brightidea offers the flexibility.
The platform can handle ideas from employees, customers, suppliers, or the general public. It segments programmes so you can run a factory-floor suggestion box alongside a company-wide innovation challenge alongside a customer co-creation campaign, all in the same system.
Best for: large enterprises that need multiple innovation-programme types. Organisations that want employee suggestions plus hackathons, challenges, or open innovation. Companies with dedicated innovation teams and budget for a comprehensive platform.
Limitations: overkill if you just want a simple digital suggestion box. Custom pricing means it's expensive for smaller organisations. Setup takes time. If your primary goal is collecting and acting on employee suggestions, you're paying for capabilities you won't use.
How to choose the right tool for your organisation
The right suggestion-box software depends on your organisation's size, workforce composition, and how seriously you want to run the programme.
If you're just testing the concept: start with Ideanote (free, modern) or Viima (free, visual). Run a 90-day pilot with 50 to 100 people. See if employees actually submit ideas, if evaluation works, and if any ideas get implemented. If the pilot proves value, invest in a more capable platform.
If you have frontline workers: this eliminates most tools immediately. You need SMS, QR codes, or mobile submission that doesn't require a Microsoft Teams or Slack account. Hives.co is built for this. KaiNexus also works if you're in a Lean/CI environment.
If you're a Microsoft Teams organisation: try Sideways 6 for a quick start. If you need more structured evaluation or frontline access, look at Hives.co (which also integrates with Teams but doesn't depend on it).
If you're running a formal CI/Lean programme: KaiNexus speaks your language. But if you want broader idea collection beyond just process improvements, consider Hives.co, which handles both CI suggestions and general innovation ideas.
If you need enterprise scale: IdeaScale for high-volume campaigns, Brightidea for multiple programme types, or Hives.co for focused suggestion management with enterprise features at a transparent price.
What an effective suggestion-box programme looks like in practice: customer benchmarks
Tooling decisions are easier to make against real benchmarks. Three customer programmes show what the same kind of platform produces at different scales and in different sectors.
Halfords (UK retail and automotive services, 400 stores)
Halfords runs a structured idea programme using Hives.co across 1,000+ engaged colleagues and 400 stores. Over six months, the programme tracked 515 implemented ideas worth more than £759,000 in measurable value. The mechanics are unspectacular and that is the point: clear questions, focused audiences, fast feedback, visible implementation. The store managers and colleagues who know the operational details of running a Halfords store had a structured channel to surface what they saw.
VINCI Energies (energy and digital solutions, global)
VINCI Energies, with 90,000 employees across 2,200 business units in 55 countries, runs the same platform at group scale. Each business unit runs its own campaigns in its own language and against its own priorities, with shared evaluation criteria so good ideas can move between entities. The Innovation Department reports that the most valuable outcome is identifying common challenges across entities that did not previously interact, so that a solution found in one country becomes available to a team thousands of kilometres away.
Linköping Municipality (Swedish public sector, 160,000+ residents)
Linköping Municipality ran a structured employee idea programme that produced 200 ideas in three months and reduced administrative effort in the idea process by 66%. Public-sector procurement and works-council requirements added complexity that most private-sector deployments don't face, and the programme still landed because the platform supported short feedback cycles, written evaluation reasons, and visible implementation in everyday work.
The pattern across all three is that the software is the floor, not the ceiling. The tool makes the process easy to run; the discipline of running it is what produces the result.
How to set up your suggestion-box programme right the first time
The tool matters, but the process matters more. A few patterns that consistently work, and that are easier to copy than to invent.
Start with a specific question, not an open-ended box
"Got any ideas?" produces vague answers. "What's slowing you down in your daily work that we could fix in the next 90 days?" produces actionable ones. Specific questions tied to a known operational problem reliably out-perform open-ended suggestion boxes. If you have to launch with an open box for political reasons, layer specific challenges on top of it.
Close the loop in two weeks
The single biggest predictor of suggestion-box success is response time. If employees wait months to hear anything, they stop submitting. Set a two-week evaluation cycle and hold to it, even if the answer is "we're not doing this and here is why." A clear no with a reason is far better than silence.
Reach the people who don't have email
In manufacturing, retail, healthcare, and logistics, the employees closest to operational problems are often the ones without a desk, a laptop, or a corporate email address. Your digital suggestion box has to work for them, not just for the people at headquarters. SMS, QR-code posters at workstations, and mobile-first design are the tactics that work.
Measure what matters, not what's easy
Submissions collected is a vanity metric. Implemented ideas and their measurable impact are what keep the programme funded. Set up tracking on day one. The five metrics worth watching: number of submissions, time to first response, implementation rate, hard P&L impact, and participation rate by department.
Build the business case before you buy
If you need budget approval, do not improvise it. Use real numbers from your organisation and benchmarks from the industry. The Halfords return is one comparable, but a back-of-envelope projection on your own headcount and average idea value is usually a stronger argument than someone else's case study.
Common mistakes when choosing suggestion-box software
After working with dozens of organisations that run idea programmes, here are the patterns that lead to failure.
Choosing based on features alone
The tool with the most features isn't the best tool. It's the one that matches your actual needs. A simple tool that gets 80% adoption beats a complex one that gets 10%. The features you don't use are not free; they slow down the people who do use the platform.
Ignoring your frontline workforce
If 60% of your employees work in warehouses, factories, or shops, a web-only platform excludes the people closest to operational problems. Make sure your tool reaches every employee, not just the ones with laptops. The most expensive failure mode in this category is buying a polished platform that the operators cannot use.
Not budgeting for the programme, just the software
The software costs €695 to €5,000 per month depending on size and complexity. But the programme costs time: someone needs to promote it, evaluate ideas, give feedback, and track implementation. Budget for both. A typical mid-market programme needs 0.5 to 1.0 FTE in the first year, declining to 0.2 to 0.5 FTE once the cadence is established.
Expecting the tool to drive engagement on its own
No software creates a culture of suggestion. The tool is infrastructure. You still need a clear launch plan, well-framed challenges, visible feedback, and senior sponsorship to keep the programme alive past the first 90 days.
Letting procurement choose for you
Procurement teams optimise for price and contractual terms. The right suggestion-box tool is a behavioural decision: it has to be the tool the operators will actually use, the tool the evaluators can keep up with, and the tool the executive sponsor can defend in a budget review. Procurement should be a last-mile filter on a shortlist you've already validated, not the team that picks the shortlist.
How much does suggestion-box software cost?
Prices range widely. At the free end, Ideanote, Sideways 6, and Viima all offer free tiers with limitations (user caps or restricted features). At the mid-market level, Hives.co starts at €695/month with transparent, published pricing that includes unlimited submissions and evaluators. Vetter is also affordable with published pricing. At the enterprise end, platforms like Brightidea, KaiNexus, and IdeaScale typically cost $20,000 to $80,000+ per year and require a sales conversation.
A useful frame for the cost question: the software is rarely the bottleneck. A typical mid-market deployment that produces €100,000 to €500,000 of measurable value per year through implemented ideas pays back the software in the first quarter and the first FTE worth of programme management in the first year. Where programmes underperform, it is almost always because of a process or sponsorship problem, not because the software was too cheap.
Frequently asked questions
What is the best suggestion box online?
It depends on size, sector, and what you need beyond pure idea collection. For mid-market to large organisations that need structured evaluation and frontline access, Hives.co offers the strongest balance of depth and simplicity with transparent pricing. For small teams just starting out, Ideanote's free tier is hard to beat. For manufacturing teams running formal CI programmes, KaiNexus speaks the methodology natively. For Teams-only organisations with no frontline workforce, Sideways 6 removes adoption friction completely.
How do you make a digital suggestion box?
Two paths. The DIY approach uses a shared form (Google Forms, Microsoft Forms) connected to a spreadsheet. This works for teams under 50 where one person is willing to manually track, evaluate, and respond to every submission. The dedicated-tool approach uses purpose-built software, which automatically handles evaluation workflows, feedback loops, and reporting. For any organisation over 100 employees, the dedicated tool pays for itself in time saved within the first quarter.
What is the difference between a suggestion box and idea management software?
A suggestion box (physical or digital) collects ideas. That's it. Idea-management software handles the full lifecycle: collection, structured evaluation against defined criteria, prioritisation, implementation tracking, and ROI reporting. Think of a suggestion box as the front door and idea-management software as the entire building behind it. Most modern "suggestion-box software" is actually idea-management software with a simpler marketing label.
Can employees submit suggestions anonymously?
Most platforms support anonymous submissions, though the implementation varies. Hives.co, IdeaScale, and Ideanote all allow anonymous idea submission. This matters in organisations where employees might fear retaliation for suggesting changes, especially on the factory floor or in hierarchical cultures. If anonymity is important to your programme, confirm the specific tool supports it before committing, and check whether "anonymous" means anonymous to evaluators, to managers, or to system administrators.
How do I get employees to actually use a digital suggestion box?
The tool helps, but it does not solve the adoption problem on its own. The organisations that see high participation rates do five things consistently: they launch with a clear plan about why the programme exists and what happens to ideas, they make submission effortless (one click, no forms longer than two fields), they give visible feedback on every idea within two weeks, they recognise and celebrate implemented ideas, and they keep a steady cadence rather than running one-off campaigns and going quiet.
Do I need suggestion-box software, or can I use Microsoft Forms or Google Forms?
You can use Forms for a quick test with a small team (under 50 people). But Forms only handles collection. There's no evaluation workflow, no feedback loop, no implementation tracking, and no reporting. Within a few weeks you'll have a spreadsheet full of ideas and no process for doing anything with them. If you're serious about acting on employee suggestions (not just collecting them), invest in a purpose-built tool. The cost is modest, starting from free with Ideanote or Viima, or €695/month with Hives.co for a fully-featured platform.
Is a digital suggestion box better than a physical one?
In almost every practical respect, yes. The biggest difference is reach: a physical box only collects ideas from the people who walk past it, which excludes remote workers, field staff, and anyone at a different location. A digital tool is accessible to every employee with a phone. Digital tools also fix the three biggest failure modes of physical boxes: they confirm receipt so employees know their idea wasn't lost, they create an evaluation workflow so ideas don't pile up unread, and they provide a feedback mechanism so people know what happened. The only edge a physical box has is zero technology friction, which matters less every year as smartphone adoption in the workforce approaches 100%.
What's the right team size to justify suggestion-box software?
Below 50 people, a shared form and disciplined manual workflow can be enough. Between 50 and 250, a free tier from Ideanote or Viima is usually the right starting point. Above 250, the manual overhead exceeds the cost of a paid tool, and the structured evaluation and feedback features start producing noticeable returns. By 1,000 employees, a paid platform with proper evaluation workflow is the lowest-cost option once you account for the time saved.
Should we ask for a free trial?
Yes, but use it correctly. A free trial is most useful for testing whether your operators can actually use the platform on their phones, whether your evaluators can keep up with the workflow, and whether the platform can produce the reports your executive sponsor needs. It is least useful for testing edge cases that won't matter in normal operation. Run the trial with a real campaign and a real audience, not a mock setup with the IT team.
Related guides and case studies
- Halfords: 515 employee ideas turned into £759,000 in value
- VINCI Energies: idea management at group scale
- Linköping Municipality: 200 ideas in three months
- The idea-management software buyer's guide
- How to build a business case for idea-management software
- How to get frontline workers to share ideas
- Your first idea challenge: from question to decision in 10 days
- How to prioritise ideas when everything feels important
- How to measure an innovation programme
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