The Idea Program Toolkit
Practical guides and ready-to-use templates for every stage of your idea program. No theory. No 40-page ebooks. Just the stuff you can open Monday and use by Friday.
After working with hundreds of organizations running idea programs, the same problems come up every time: the challenge brief that attracts the wrong ideas, the evaluation that takes six weeks instead of two, the feedback that never arrives and kills participation in the next campaign.
These guides are what we learned from that. Not what good looks like in theory. What actually works in practice.
Pick the problem that is most urgent and start there.
After working with hundreds of organizations running idea programs, the same problems come up every time: the challenge brief that attracts the wrong ideas, the evaluation that takes six weeks instead of two, the feedback that never arrives and kills participation in the next campaign.
These guides are what we learned from that. Not what good looks like in theory. What actually works in practice.
Pick the problem that is most urgent and start there.

quick-start
Your first idea challenge
Everything you need to run a small pilot from start to finish. One guide, 10 days, no prior experience required.
stage 1
Before you launch
Get your campaign set up properly. The decisions you make before anyone submits an idea will shape everything that follows.
stage 2
While the campaign is running
Keep participation high without extending deadlines, chasing people, or bribing anyone.
stage 3
After submissions close
Turn a pile of ideas into a short list of decisions. Fast, fair, and documented.
stage 4
After the decision
Close the loop with everyone who participated. This is the part that determines whether your next campaign works.
stage 5
Proving it's working
Measure what matters, report what's real, and make the case to leadership without overselling.
bonus
When something feels off
Start here if participation is dropping, implementation is stalling, or you cannot figure out why the program is not producing results.









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