From confusion to action!
Generation Z, sharing economy, gig economy, robots, VR, digitization, AI, and gamification is only a selection of trends and phenomena that companies need to understand to adapt and relate to.
The business landscape is rapidly changing and getting more and more complicated, the companies must now operate in a new world. As a result, it may lead to companies experiencing confusion and finding it difficult where to fit in.
However, large, and small trends create a chain of events and thus, consequences, that in turn create new opportunities. But companies often need help to get that insight of new opportunities, so let´s start there!
Per Lanevik is the creator of Sunfleet Carsharing, advisor in coworking, sounding board to startups, lecturer in trends and entrepreneurship and is the initiator of Gothenburg's new Innovation and Meeting Arena.
By combining his own experience, trend analysis, network of startups and idea generation tool like Hives, Per helps companies in need of concrete help to understand how to adapt and develop their offers in relation to new trends in a fast-changing world.